Pete Simchera serves as the VP of Sales at Artera. He and his team work to partner with clinician practices across the country to provide education on how Artera’s multimodal artificial intelligence (MMAI) platform can help improve risk stratification of patients and guide personalized treatment decisions. Pete has been working in precision oncology for prostate cancer over the past 15 years and has commercialized multiple products into dynamic and competitive markets. Prior to joining Artera, Pete was the VP of Sales Force Effectiveness & Strategy at MDx Health, where he led priority strategic initiatives along with personnel training and development. He has also previously built and led award winning sales teams at Genomic Health and Exact Sciences.